The Power of Jumping on the Bandwagon

You can’t turn anywhere without seeing “Making a Murderer” commentary. It seems everyone is watching, talking, spoofing and posting about it. Some content strategists may say when the world starts talking about something… Continue reading

Snapchat: The New Newspaper

On January 26th, 2015, Snapchat changed content distribution forever with the rollout of Snapchat Discover. As their team put it, “Snapchat Discover is a new way to explore Stories from different editorial teams…Discover… Continue reading

Branding.

I once wrote a blog post about authenticity. Almost instantaneously after posting, a fellow writer (I deeply admire) responded, “The world has next to nothing in that department. Have to make our own.” I… Continue reading

THANK YOU, MOM (A CASE STUDY)

Procter & Gamble launched their largest campaign in brand-history during the 2012 London Olympics in attempt to break through a world stage of messaging clutter. Rather than focusing on the hundreds of athletes,… Continue reading

DOMA: Painting Social Media Red (A Case Study)

The morning of March 25, 2013 a trend of red started sweeping social media platforms – especially Facebook and Twitter. As the Supreme Court of the United States heard arguments for Proposition 8… Continue reading

SOCIAL MEDIA POLICY: NPR

As the number of social media users continues to rise, it is essential that businesses are aware of the implications this can have on their brand. No matter the purpose, size or location… Continue reading

Social Media Strategy: The Basics

The development of a social strategy is a daunting task. In the overwhelming digital world, sometimes it feels impossible to grasp what is essential to a company’s success and what trends are just fleeting bells… Continue reading

#MUISS: ‘Content is Here to Stay’

At yesterday’s ‘Insight Summit Series: Digital Advertising‘ sponsored by Marquette University and Laughlin Constable, content continued its reign as king.  While several speakers discussed data, SEO, platforms, strategy and development, every conversation circled… Continue reading

All Eyes on Tumblr Standout: Disney Pixar

As our world becomes more digitized, it is becoming more and more apparent that if you are going to do something digital, you need to do it well.  And while many brands have… Continue reading

Celebrity or Politician?: Michelle Obama’s Guest Appearance at the 2013 Academy Awards

In case you missed it, First Lady Michelle Obama made a live-video appearance last night at Hollywood’s biggest event, the Academy Awards.  She announced the award for best picture, going to ‘Argo‘, and… Continue reading